JR Ridinger & Loren Ridinger Keep Winning
Shop.com, located in Monterrey, California, is a comparison shopping service originally backed by Bill Gates and Amazon.com which was later sold to Market America in 2010. The company has more than 650 employees. Gates’ involvement with Shop.com began in 1997. The billionaire is listed as one of the company’s founding investors. This internet-based shopping site sells clothes, shoes, beauty related items, home furnishings, electronics, health & nutrition items, travel items as well as grocery products.
Market America Background
About the Founders of Market America
JR Ridinger (his legal name is James Howard Ridinger) and his wife, Loren Ridinger, have been involved in direct marketing since long before forming Market America. JR was a distributor for another company previously and used much of what he learned working there to establish his company. He’s the president and CEO of Market America. On JR’s LinkedIn profile, a recommendation for him comes from probably the person who would know best, his wife Loren: He’s “the most talented person I know. Genius at internet marketing and online shopping.”
One of the reasons they started their business was a desire to help others accomplish great things. JR has said in talking about Market America, “So that’s what we really do: We sell dreams. We sell an entrepreneurial experience that allows people to achieve those dreams.” The business they created they often call the Unfranchise because they’ve made it possible for people to become distributors without having to buy a franchise costing sometimes hundreds of thousands of dollars just to get started.
Loren Ridinger is the senior VP of Market America and oversees the beauty and fashion areas of the business primarily. The couple and their daughter Amber are big on family, as well as on working hard so they can also play hard. They own homes across the nation and at least one outside the U.S. in Bali. One of Loren’s hobbies is in finding just the right items to fill their various homes, including artwork by Renoir and the masters, antiques, and other art and furnishings. She looks for things she can treasure and eventually pass along as a legacy. In truth, that’s what the couple does with their companies too.
Market America is an Internet marketing company specializing in One-to-One Marketing. It provides a robust business platform for entrepreneurs while providing consumers a different and better way to shop. Market America’s Headquarters are in Greensboro, North Carolina. The company was started in 1992 by CEO JR Ridinger. So far the company has earned $6.4 billion in sales. It employs nearly 750 people internationally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom, Mexico and Singapore.
Using the company’s shopping website, Shop.com, customers have access to over 40 million products, including Market America’s exclusive products as well as thousands of retail brands.
Ranking of Market America
Internet Retailer has ranked Shop.com #64 in the 2015 Internet Retailer Top 500 Guide. It is also the 18th fastest-growing Internet Mobile Retailer. By combining Market America’s entrepreneurial business model with Shop.com’s powerful comparison shopping platform, Cashback program, Hot Deals, ShopBuddy®, social shopping integration, and other features, the company has become the ultimate online shopping destination for consumers.
Members of Market America who want to become “Independent Distributors” pay a fee for the right to sell exclusive products. These products include vitamins, makeup, herbal tonics, and kitchen goods. Members are also encouraged to recruit other Independent Distributors.
People can become “Sales Associates,” which then allows them to buy and sell the products at a profit, but they may not recruit other Independent Distributors.
It’s clear that Shop.com and Market America are winning companies.
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